Veronica Robles is a Mariachi singer by trade but has become a cultural icon for Latinos in Boston. She has effectively utilized the power of arts and culture to bring the community together by raising awareness on the importance of diversity and she has empowered youth by employing them and teaching them about their roots and culture.  

As a singer, Veronica has performed at venues such as Carnegie Hall and Lincoln Center in New York, The Museum of Fine Arts in Boston, Providence Performing Arts Center, and The Dallas Convention Center.  

Veronica was honored by Mayor Walsh with a mural with her image on her Mariachi outfit on Pari Street in East Boston; Mayor also appointed her to the leadership board for the Boston Creates initiative, and serves as vice-president of East Boston Chamber of Commerce.

Robles is Co-founder and Director of the Veronica Robles Cultural Center, a non-profit organization that supports community action and economic growth in East Boston. offers Latin American arts and culture programs while also providing jobs for youth.

She has received countless awards, and the most recent include the “Community Hero Award” by ABCD, “Extraordinary Woman In Cultural Enrichment” by Governor of Rhode Island, and “2016 East Boston Woman of The Year” by East Boston Times.

She is the recipient of the 2016 Creative Cities Grant by New England Foundation for the Arts, 2012 Nominee to the Artist Fellowship Program in Traditional Arts by the Massachusetts Cultural Council. She is also a New England States Touring (NEST) Artist, and she works with Young Audiences of Massachusetts, Arts Alliance of Northern New Hampshire and Hartford Performs in Connecticut.  

In 2018 Veronica was awarded the Live Arts Boston grant to support her project, “Veronica Robles Female Mariachi”. 

Veronica Robles is a woman of courage and principles. As a cancer survivor, she lives her life to the fullest, filled with joy, passion, and love. Her work honors the memory of her only daughter who passed away as a teenager. She was a beautiful dancer and loved her culture, and she also learned to love and celebrate the cultures of other countries.

To help her deal with the immense pain and sadness that haunts her every day Mr. Roles and her husband decided to open a non for profit cultural center in East Boston. 

“(VROCC) open its doors to teach the values of love and respect. Life is priceless and material things have no value compared to these. Let’s take advantage of the blessing of having a place where we can pass on our traditions to your children and youth around dance, singing, food , art and show the beauty of Latin American countries but above all these Let’s help us promote respect, raise awareness for diversity, spread love, peace and create beautiful and collective memories that will last a lifetime”. said Veronica Robles

There’s many ways you can support this cause, you can make a contribution here., volunteer your time on one event or project or serving on the board. For more information send an email at vroccboston@gmail.com or call at 781-558-5102